Starwood Capital Group and AJ Capital Team Up to Make Outdoor Adventure Travel Accessible to Everyone
February 2023
Together, Starwood Capital and AJ Capital will leverage their collective real estate acquisition, investment, and development expertise to create a uniquely differentiated product in the traditionally unimaginative limited-service segment. Field & Stream Lodge Co. focuses on making outdoor adventure travel more accessible for everyone.
Investment Vehicle
$300 million target raise, co-sponsored by Starwood Capital Group and AJ Capital
Projects
20-25 projects across strategic U.S. outdoor markets
Keys
120 keys on average per project
Property Features
Immediate access to outdoor activities
Design influenced by the surrounding destination
Electric generators for RVs
Pet friendly
Differentiated product positioning.
A modern take on an American classic, Field & Stream Lodge Co. is strategically positioned at the intersection of lifestyle and limited-service hospitality providing well-designed, quality lodging at affordable price points.
Strategic destinations.
Field & Stream Lodge Co.’s first investment vehicle aims to create approximately 20 to 25 hotels, targeting U.S. markets in close proximity to authentic natural experiences, including national parks, beaches, mountain and ski towns.
A localized approach.
Each property will bring an individualized design concept, drawing influence from the local culture, environment, and the outdoor activities associated to its specific geographic area.
PRESS
Starwood CEO Barry Sternlicht’s New Hotel Brand Bets on Outdoor Recreation
Weprin Discusses Origin of Field & Stream Lodge Co.
Starwood Capital Group and AJ Capital Partners Launch Field & Stream Lodge Co. Hospitality Platform